1.
Gopi Unni Krishnan. COMPOSITE CONTRIBUTION PROFIT (CCP) AKA CUSTOMER LIFETIME VALUE (CLV) FOR A RETAIL BUSINESS. IJCET. 2024;15(5):694-706. Accessed April 17, 2026. https://openlibindex.com/index.php/IJCET/article/view/IJCET_15_05_064