GOPI UNNI KRISHNAN. COMPOSITE CONTRIBUTION PROFIT (CCP) AKA CUSTOMER LIFETIME VALUE (CLV) FOR A RETAIL BUSINESS. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET), [S. l.], v. 15, n. 5, p. 694–706, 2024. Disponível em: https://openlibindex.com/index.php/IJCET/article/view/IJCET_15_05_064.. Acesso em: 21 apr. 2026.