SOWMYA KOTHA. THE IMPACT OF ADVANCED ANALYTICS AND AI-DRIVEN INSIGHTS ON DATA-DRIVEN DECISION-MAKING IN MARKETING. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET), [S. l.], v. 15, n. 6, p. 106–116, 2024. Disponível em: https://openlibindex.com/index.php/IJCET/article/view/IJCET_15_06_010.. Acesso em: 23 apr. 2026.