Ankur Binwal, “ENHANCING TRADITIONAL MARKETING CHANNELS WITH AI: A HOLISTIC APPROACH”, IJCET, vol. 15, no. 5, pp. 738–751, Oct. 2024, Accessed: Apr. 19, 2026. [Online]. Available: https://openlibindex.com/index.php/IJCET/article/view/IJCET_15_05_068