Sowmya Kotha, “THE IMPACT OF ADVANCED ANALYTICS AND AI-DRIVEN INSIGHTS ON DATA-DRIVEN DECISION-MAKING IN MARKETING”, IJCET, vol. 15, no. 6, pp. 106–116, Nov. 2024, Accessed: Apr. 19, 2026. [Online]. Available: https://openlibindex.com/index.php/IJCET/article/view/IJCET_15_06_010