Ritu Godbole. “THE IMPACT AND BENEFITS OF E-COMMERCE PERSONALIZATION: A TECHNICAL ANALYSIS”. INTERNATIONAL JOURNAL OF COMPUTER ENGINEERING AND TECHNOLOGY (IJCET) 15, no. 6 (December 12, 2024): 1291–1301. Accessed April 19, 2026. https://openlibindex.com/index.php/IJCET/article/view/1737.